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The Price of Oranges

Writer: Tim Morton, CFA
Tim Morton, CFA
Mar 2, 2024
1 min read

One tends to get used to inflation. Either prices go higher or shrinkflation occurs (products / services get smaller). But this morning I was truly startled.


Honeybell Oranges at the Naples farmers market have been selling for $1 each. They are the best-tasting oranges I have ever enjoyed. I intended to buy four this morning when a new sign greeted me......


Honeywell Oranges $2 each!


I asked the vendor "were the oranges not $1 each last week".


He replied, "you are correct. The owner of the stand wanted to charge $1.50 per orange a few weeks ago, but his sales staff wanted no part in making change. So instead, today the owner of the stand upped the price to $2."


I was not the only customer to remark on the change. As a consequence, the green basket was going to return to the depot full of beautiful Honeywell oranges.


I saw two options not to participate in the inflation game. Buy a cheaper orange for $1 each ( I bought four).


or


Grow your own oranges




Flowers, which will turn into buds, starting to appear on my two-year old tree. My oranges should be in full ripeness by the fall. I might sell some to my neighbours for $1.



regards, Tim



 
 

Toronto

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